Xfinity reconnects E.T. and Elliot

Lance Acord’s four-minute A Holiday Reunion (2019), a sequel to Steven Spielberg’s E.T. the Extra-Terrestrial (1982), will reunite E.T. and a now married-with-children Elliot (Henry Thomas) at theater pre-shows over the long holiday weekend, according to Deadline. The Comcast commercial, produced by their advertising agency, Goodby Silverstein & Partners, premiered as a two-minute cut during the Macy’s Thanksgiving Day Parade on NBC, before the full edit played on Syfy during their airings of E.T. the Extra-Terrestrial Thursday night. Spielberg never took creative control of the ad, but was consulted throughout the process and responded favorably to the theme of “connection.”