AMC Theatres is launching a new programming-marketing strategy called “AMC Artisan Films” to draw attention to more character- and narrative-focused features as opposed to blockbusters, according to Variety. Elizabeth Frank, the company’s executive vice president of worldwide programming, says not only is AMC known in the industry for distributing blockbusters, they also carry more artist-driven titles than any North American competitor. In an effort to boost the success of these lesser-known movies, AMC Artisan Films is seeking earlier runs from platform releases, as well as playing them longer in the theater in the hope that there will be enough time for positive word-of-mouth to reach audiences.
Tag: filmmakers
Inside New Jersey’s filmmaking renaissance
After the New Jersey Legislature approved tax credits for film and television production and Governor Phil Murphy signed it into law in July 2018, industry revenue could double and local businesses could expect hundreds of millions of dollars, according to the Asbury Park Press. Todd Phillips’s Batman flick, Joker (2019), Alan Taylor’s prequel to HBO’s The Sopranos (1999-2007), The Many Saints of Newark (2020), and Steven Spielberg’s remake of the classic musical, West Side Story (2020), are all shooting in the state. Former Governor Chris Christie, in an effort to curb the budget, suspended the film and TV program in 2010 and allowed it to expire in 2015, blocking the 2009 incentive for MTV’s Jersey Shore (2009-2012).
Hunter Goddard 