AMC Theatres introduces “AMC Artisan Films” as an alternative to blockbusters

AMC Theatres is launching a new programming-marketing strategy called “AMC Artisan Films” to draw attention to more character- and narrative-focused features as opposed to blockbusters, according to Variety. Elizabeth Frank, the company’s executive vice president of worldwide programming, says not only is AMC known in the industry for distributing blockbusters, they also carry more artist-driven titles than any North American competitor. In an effort to boost the success of these lesser-known movies, AMC Artisan Films is seeking earlier runs from platform releases, as well as playing them longer in the theater in the hope that there will be enough time for positive word-of-mouth to reach audiences.

Author: Hunter Goddard, MA, BA

I am an award-winning journalist, memoirist, and personal essayist in Denver, Colorado. I hold a Master of Arts in Professional Creative Writing with a concentration in Nonfiction from the University of Denver, as well as a Bachelor of Arts in Journalism and Media Communication from Colorado State University Fort Collins, with a concentration in Publications Writing, Editing, and Production, and an interdisciplinary minor in Film Studies. I am passionate about inspiring positive change and meaningful action through the power of the literary arts. View all posts by Hunter Goddard, MA, BA